Insight Living Welcomes New COO & Digital Director to Enhance Operations and Digital Marketing

Brea, California — May 8, 2024 — Insight Living is pleased to announce the addition of two key executives to its leadership team. Matt Hoskin has been appointed as the new Chief Operating Officer, and Jason Wrightsman will take the role of Director of Digital Marketing. These strategic appointments come at a crucial time as the company seeks to enhance its community operations and digital engagement to solidify a foundation of growth for the Insight platform.

Matt Hoskin brings over 25 years of experience in the senior living industry, with a notable tenure as Regional Vice President at Touchmark. During his time at Touchmark, Matt led multiple large campuses to consistent, beyond market performance. His expertise in managing high-performing teams and his dedication to excellence have significantly improved occupancy rates and efficiencies across his portfolio. In his new role, Matt will focus on elevating the operational effectiveness of Insight Living’s communities, ensuring a high level of satisfaction among residents and staff. His commitment to exceptional service and attention to detail will be instrumental in fostering a culture of excellence throughout the organization.

Jason Wrightsman comes to Insight Living with a robust background in digital marketing management and marketing automation. His extensive experience includes overseeing comprehensive marketing projects that leverage digital platforms to boost brand visibility and engagement. As the new Director of Digital Marketing, Jason will spearhead innovative digital marketing strategies to drive sales and strengthen connections with both current and prospective residents.

“The addition of Matt and Jason to our team marks a significant milestone as we solidify our foundation for growth,” said Bryan Ziebart, Principal of Insight Living. “We are confident that their roles will be pivotal in our ongoing growth and in our commitment to delivering an exceptional experience to our residents and their families.”

About Insight Living: Insight Living is a data-driven senior living operator focused on leveraging data to drive improved resident outcomes, family engagement, and community efficiency.   Insight Living presently manages approximately 1200 units across 8 communities with plans for thoughtful scale in the coming months.  Visit for more information.